Effect of store design on consumer purchases: an empirical study of on-line bookstores

Abstract: Electronic commerce, that allows business to be performed over the Internet, has been a major trend in this century. Many businesses arc moving on-line. However, there are neither guidelines nor theories to show how electronic store features affect consumer purchases. This paper uses a consumer-oriented perspective to derive functional requirements far e-store design. These needs are grouped into three categories: motivation, hygiene, and media richness.